Whitler, Kimberly / Athlete Brands: How to Benefit from Your Name, Image & Likeness

Kimberly A. Whitler is Frank M. Sands Sr. Associate Professor of Business Administration at the Darden School of Business at UVA

Whether it is practice or a game, successful athletes always have a strategy to make sure they achieve their goals. Preparing for NIL success by developing an athlete brand is no different—it requires a game plan to get the best results. Athlete Brands: How to Benefit from Your Name, Image & Likeness is a four-step process to help student-athletes manage their brands like a pro. Short, easy-to-read chapters guide you through a series of exercises that enable you to set goals and then design, activate, and monetize your brand. Examples of real student-athletes show how the four-step process yields NIL success. Athlete Brands is the perfect resource for student-athletes to learn to make NIL decisions that serve their biggest goals. Athletic directors, coaches, athletes, and parents have seen first-hand how Athlete Brands can be transformative.

July 2022

9781538176955

Paperback

Whitler, Kimberly / Athlete Brands: How to Benefit from Your Name, Image & Likeness