Milov, Sarah / The Cigarette : A Political History

Sarah Milov is Assistan Professor of History at the University of Virginia.

From Jamestown to the Marlboro Man, tobacco has powered America's economy and shaped some of its most enduring myths. The story of tobacco's rise and fall may seem simple enough--a tale of science triumphing over corporate greed--but the truth is more complicated.

After the Great Depression, government officials and tobacco farmers worked hand in hand to ensure that regulation was used to promote tobacco rather than protect consumers. As evidence of the connection between cigarettes and cancer grew, scientists struggled to secure federal regulation in the name of public health. What turned the tide, Sarah Milov reveals, was a new kind of politics: a movement for nonsmokers' rights. Activists took to the courts, the streets, city councils, and boardrooms to argue for smoke-free workplaces and allied with scientists to lobby elected officials. The Cigarette puts politics back at the heart of tobacco's rise and fall, dramatizing the battles over corporate influence, individual choice, government regulation, and science.

October 2021

9780674260313

Paperback

Milov, Sarah / The Cigarette : A Political History